Tip from the Newsroom: The Inverted Pyramid

The inverted pyramid style of writing says, you should put your most important point at the top of the article, followed by your next most important point and so on, in diminishing order of importance. This aids journalists in getting your message across faster and also is effective if a story needs to be cut for spacing reasons because if the least important information is at the bottom, if you have to cut out the final paragraph, you won't lose the important stuff.

The story should start with a summary lead. What happened? Where? When? To/by whom? Why? It must be brief and simple because the purpose of the rest of the story will be to elaborate on this lead.

Keep the writing clean and uncluttered. Most important, give the readers the information they need.

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www.dailywritingtips.com/the-inverted-pyramid